Leading global specialty pharmaceutical company, Actavis plc, announced the launch of their Unconditional Love campaign today, in honor of the more than 15 million Americans who act as caregivers to a loved one with dementia or Alzheimer's, and the unconditional bond and patience they develop through caregiving.
"Caregiving is a different kind of love that most people don't expect to experience," says Betsy Broyles, caregiver and partner of Actavis. "Caregiving requires you to take on many different roles; but in doing so, the unconditional love you provide ensures that your loved one is treated properly. In turn, you begin to understand, address and properly respond to your loved one's needs."
Actavis has launched its new website www.AlzheimersUnconditionalLove.com as part of its campaign, which seeks to provide awareness and education about Alzheimer's, as well as tools and resources to help and support caregivers.
"The Love Architect" expert Kailen Rosenberg, also a partner of Actavis and its campaign, reflects on the meaning of Valentine's Day, saying, "Each year on Valentine's Day, we celebrate the romantic loves in our lives, honoring them and toasting to a lifetime of love. But too often the love of a caregiver is under appreciated. I'm excited to partner with Actavis on this unique campaign to elevate the importance of caregivers and the unconditional love they provide."
To learn more about the Unconditional Love campaign, please visit AlzheimersUnconditionalLove.
At Memorable Pets, we are highly dedicated to raising funds for Alzheimer's awareness and research, which is why a portion of the proceeds from each Memorable Pet goes toward Alzheimer's care. You can learn more about our selection of pets and how you can help at our website: memorablepets.com